課程資訊
課程名稱
物聯網商業模式創新
Business Model Innovation through the Internet of Things 
開課學期
106-2 
授課對象
管理學院  商學研究所  
授課教師
楊曙榮 
課號
MBA5083 
課程識別碼
741EU7230 
班次
 
學分
3.0 
全/半年
半年 
必/選修
選修 
上課時間
星期三7,8,9(14:20~17:20) 
上課地點
管二103 
備註
本課程以英語授課。
限學士班三年級以上
總人數上限:50人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1062MBA5083_IoT 
課程簡介影片
 
核心能力關聯
本課程尚未建立核心能力關連
課程大綱
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課程概述

This course focuses on business model innovation and relevant business/data analytics through the Internet-of-Thing (IoT) lens, detailing: (1) IoT ecosystems and platforms, (2) IoT-enabled products and services, (3) outcome-oriented business models, and (4) business and data analytics. The practical goals of the course are to teach students various ways to use the IoT technology to create value and the relevant business models used to appropriate that value. The IoT is enabling to shift existing business models from a product- or service-based economy to an Outcome Economy, i.e., IoT-enabled products and services in the value net are orchestrated to jointly deliver the outcomes that end customers desire. In parallel, the business model of the seller will align to match the business model of the buyer. These two forces are brought together by the IoT platform to sell the IoT-enabled outcomes, eventually changing the industry structure. Of note is that this course is quantitative in nature and heavy on code (R programming and Shiny apps) and due to the fact that data-driven analytics is the core element in any IoT-enabled products/services.  

課程目標
Apply operations research, statistics, data analytics, R programming, and Shiny apps to develop a IoT business model project.  
課程要求
待補 
預期每週課後學習時數
 
Office Hours
另約時間 備註: contact with: aqbs1062@gmail.com 
指定閱讀
待補 
參考書目
待補 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
Week 2
3/07  Introduction 
Week 3
3/14  IoT business 
Week 4
3/21  IoT technology 
Week 5
3/28  Value capture model 
Week 7
4/11  Value creation 
Week 8
4/18  Company tour  
Week 9
4/25  Mid-term exam 
Week 10
5/02  Business models in the IoT era 
Week 11
5/09  idea pitch 
Week 12
5/16  Business model evaluation 
Week 13
5/23  Business Model Exploration 
Week 14
5/30  Applications 
Week 15
6/06  Summary 
Week 16
6/13  Group project presentation