課程名稱 |
物聯網商業模式創新 Business Model Innovation through the Internet of Things |
開課學期 |
106-2 |
授課對象 |
管理學院 商學研究所 |
授課教師 |
楊曙榮 |
課號 |
MBA5083 |
課程識別碼 |
741EU7230 |
班次 |
|
學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期三7,8,9(14:20~17:20) |
上課地點 |
管二103 |
備註 |
本課程以英語授課。 限學士班三年級以上 總人數上限:50人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1062MBA5083_IoT |
課程簡介影片 |
|
核心能力關聯 |
本課程尚未建立核心能力關連 |
課程大綱
|
為確保您我的權利,請尊重智慧財產權及不得非法影印
|
課程概述 |
This course focuses on business model innovation and relevant business/data analytics through the Internet-of-Thing (IoT) lens, detailing: (1) IoT ecosystems and platforms, (2) IoT-enabled products and services, (3) outcome-oriented business models, and (4) business and data analytics. The practical goals of the course are to teach students various ways to use the IoT technology to create value and the relevant business models used to appropriate that value. The IoT is enabling to shift existing business models from a product- or service-based economy to an Outcome Economy, i.e., IoT-enabled products and services in the value net are orchestrated to jointly deliver the outcomes that end customers desire. In parallel, the business model of the seller will align to match the business model of the buyer. These two forces are brought together by the IoT platform to sell the IoT-enabled outcomes, eventually changing the industry structure. Of note is that this course is quantitative in nature and heavy on code (R programming and Shiny apps) and due to the fact that data-driven analytics is the core element in any IoT-enabled products/services. |
課程目標 |
Apply operations research, statistics, data analytics, R programming, and Shiny apps to develop a IoT business model project. |
課程要求 |
待補 |
預期每週課後學習時數 |
|
Office Hours |
另約時間 備註: contact with: aqbs1062@gmail.com |
指定閱讀 |
待補 |
參考書目 |
待補 |
評量方式 (僅供參考) |
|
週次 |
日期 |
單元主題 |
Week 2 |
3/07 |
Introduction |
Week 3 |
3/14 |
IoT business |
Week 4 |
3/21 |
IoT technology |
Week 5 |
3/28 |
Value capture model |
Week 7 |
4/11 |
Value creation |
Week 8 |
4/18 |
Company tour |
Week 9 |
4/25 |
Mid-term exam |
Week 10 |
5/02 |
Business models in the IoT era |
Week 11 |
5/09 |
idea pitch |
Week 12 |
5/16 |
Business model evaluation |
Week 13 |
5/23 |
Business Model Exploration |
Week 14 |
5/30 |
Applications |
Week 15 |
6/06 |
Summary |
Week 16 |
6/13 |
Group project presentation |
|